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Atkins Nutritionals Transforms

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By: Sean Moloughney

Editor, Nutraceuticals World

Atkins Nutritionals Transforms
Atkins Nutritionals, Inc. (ANI), New York, NY, the maker of Atkins Advantage nutrition food products, received approval of its Disclosure Statement during a November hearing held in U.S. Bankruptcy Court, Southern District, NY. The company’s lenders and unsecured creditors support the restructuring of the company. A confirmation hearing was held December 21, 2005, to confirm ANI’s “Plan of Reorganization.” A new ANI management team has implemented a fundamental change in strategy to dramatically improve ANI’s financial performance. As a result, ANI has transitioned into a functional food marketer offering Atkins Advantage bars and ready-to-drink shakes to the broad adult population of active men and women seeking to improve their overall health and wellness. This marks a shift from ANI’s previous strategy of educating consumers about the benefits of a controlled-carbohydrate diet.

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